Aragon Advertising

Sponsored Post vs. Affiliate Marketing: Which Earns Publishers More Money?

Sponsored posts vs affiliate marketing

Decisions, Decisions. Young woman weighing out a decision with her hands

Affiliate marketing through content is a highly effective strategy for bloggers and influencers. In fact, our content site the Money Manual successfully used content marketing to generate $80k from just one advertiser.

However, publishing content is just one piece of the puzzle.

Did you know that the most successful content marketers spend only 20% of their time on content creation? The other 80% of their efforts are spent on distributing their content to the right audience through paid and non-paid channels.

As a blogger, what’s the best way to monetize your audience? Should you charge advertisers for each sponsored post to get quick wins or invest in an affiliate marketing strategy?

Below we’ll go over some of the pros and cons of each.

The Pros And Cons Of Sponsored Posts



 The Pros And Cons Of Affiliate Marketing



Content Marketing: Key To Sustainable And Long-Term Profits

While you can get some quick wins with PPC advertising, it’s costly and doesn’t “keep on giving.”

On the other hand, content marketing helps you build trust and loyalty with a targeted audience. It’s a sustainable strategy that’ll yield a higher conversion rate and long-term results.

To optimize content marketing ROI, select advertisers and offers that are most relevant to your target audience to leverage the trust and relationships you have built with your readers.

It’s not always easy to find advertisers that are the best fit for your content and audience but thankfully you don’t have to do it alone.

Aragon Premium is an affiliate network that connects publishers with advertisers so you can maximize the ROI of your content marketing efforts. See how you can get exposure to premium brands and advertisers here

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